Mini‑book • Diagnostic‑first advertising
A systematic way to find, quantify, and fix performance leaks — before you spend another dollar. Used to engineer $3M+ in profitable campaigns.
Secure checkout • Instant download • 30-day guarantee
.png)
Wasted spend bleeds cash — $100/day at just 40% waste turns into $14,600/year in leaks you never see.
Endless tweaking, chasing trends, and debating metrics with no clear answers.
While you patch holes, competitors with systems scale faster and capture your market.
Problem: They ran millions in ads—but had no clue what was working. Conversions were scattered. Budgets leaked into dead zones.
Solution: Uber flipped to a diagnostic-first model —pinpointing bottlenecks, tracking conversion math city by city, and scaling only what performed.
Outcome: more riders, less waste, scalable growth.
This isn’t just Uber’s advantage. It’s the same diagnostic approach you’ll learn inside The Paid Ads Equation™.
You don’t need bigger budgets — you need fewer leaks. This book shows you where they’re hiding and how to fix them.
Spray and pray. Buy more impressions, chase trends, and hope volume makes up for inefficiency. You’re bleeding cash — and you don’t even know where.
Instead of guessing, you measure. Pinpoint bottlenecks, fix them, and multiply returns with the same budget. Dollars compound instead of leaking.
The Paid Ads Equation™ helps you see your advertising like an engineer — inputs, outputs, and optimizations you can control. Once you diagnose first, profit stops being a gamble and starts being inevitable.
Diagnose Bottlenecks: Every breakdown has a fixable cause.
Engineer Profitability: Turn chaotic data into clarity. Create a clear roadmap for growth.
Compound Over Time: Improvements that stack instead of reset every month.
“I’ve bought too many ‘tactics.’ This is the first system that told me what not to do.” — Founder, B2B Consulting
Predictable scaling without guesswork
Higher margins from lower CPAs
Compounding ROI from small fixes stacking
Decision clarity instead of endless debates
These aren't quick hacks — they're durable improvements that last.
If you’ve been burned before — welcome. This isn’t a new “method”; it’s the blueprint media buyers have used for decades: diagnose, measure, fix, repeat. If the book doesn’t surface one measurable bottleneck in 7 days, email us and we’ll make it right.
40+ pages of models, decision-maps, and repeatable workflows engineered to turn ad chaos into clarity.
The most powerful frameworks from the system — visualized and condensed for quick execution.
A behind-the-scenes look at what we’re testing, fixing, and doubling down on.
Built from brutal lessons, expensive tests, and real wins — not theories.
Secure checkout • Instant download
“You can tell this came from the trenches: hard lessons, then a clear equation to prevent them.” — Owner, Local Services
We’ve used this equation to grow very different businesses. The pattern never changes: prove value fast, earn trust, then go deeper. That’s what this book does. Many start here: implement, see the lift, then scale. Pricing will increase after the launch.
This isn’t tactics. It’s a diagnostic operating system that shows what to fix next and in what order.
Yes. We translate the math into plain steps - no fancy dashboards required.
If you measure inputs and outputs, it works: SaaS, ecom, professional services, local - same system, different wrappers.
Yes. The value is the diagnostic hierarchy and prioritization - it stops opinion wars and makes scaling decisions obvious.
This is launch pricing to get the system into the hands of operators who will use it, and collect feedback. Prices WILL go up.
Diagnostic‑first: Target real bottlenecks.
Math‑anchored: Scale when the numbers say yes.
Operator‑tested: Built from accounts that actually scaled.
